Case Study · Web Design · Landing Page
Bad Boys Toys
The landing page for Bad Boys Toys, the leading multi-brand motorcycle dealership in southeast Mexico. A dark, fast page with attitude that showcases several brands, helps you pick the right bike, and opens the financing conversation.
Hover to scroll the page A showroom with attitude, not a catalog.
Selling motorcycles online is not selling a SKU, it is selling a decision and a feeling. The page had to bring several brands under one strong identity, guide buyers toward the right bike, and lower the friction of financing, without feeling like a generic dealership.
The Challenge
Present a multi-brand catalog with a voice of its own, help an undecided buyer find their ideal bike, and make financing feel within reach, all from a single landing.
Our Approach
A high-contrast dark system with a red accent and condensed type that feels like an engine. A video hero, a brand row, a "find your ideal bike" selector, a "your bike, your terms" financing block, and a showroom CTA. Every section pushes to the next.
From the brand to the showroom.
A scroll that moves from emotion to action: identity first, then catalog, then decision, then financing, and a close that leads to the showroom in Mérida.
Hover to scroll the page Your product,
built right.
Bad Boys Toys showed how a landing with character converts in a category full of generic catalogs. If you sell a product that needs attitude and clarity at once, let us talk.
